There is a lot of buzz around mobile marketing and its importance to the overall marketing plan. Many companies jump into mobile marketing because it is the “new thing” or because they do not want to be “left behind.” This is the wrong reason to leverage mobile marketing as part of your marketing plan. Mobile marketing should be one tool, one tactic, in an overall marketing plan.
Prior to the mobile revolution, marketers could run local Internet ads, generate targeted pay-per-click (PPC) ads, print an ad in the local newspaper, send advertisements in the mail, or create a great telemarketing campaign and stay afloat. Today, mobile marketing is critical to capturing your company’s target audience. Some key mobile marketing tactics include:
- Text messaging/SMS programs
- Push notifications
- QR codes
- Mobile apps
- Mobile websites
- Mobile commerce
To excel in the mobile marketing world today, successful companies employ a combination of strategies, and most firms partner with expert developers to help them achieve success. You must have not only have a trusted partner, but one that has deep experience and knowledge in the world of mobile marketing.
This site was created by Engage Mobile Solutions. We are a unique mobile app strategy, development and marketing company that is completely focused on helping our clients achieve their goals. You can check us out at EngageMobile.com.