Mobile Development

mobileapplicationdevelopmentMobile development and mobile app development is the “building” stage of creating mobile software and mobile apps and it is critical for .  Mobile development should start with user engagement and workflow (save discussions about colors, logos, buttons, etc., for the end stages of development). First consider these questions:

  • What do you want the user to do in the app?
  • What are you trying to achieve?
  • What is the end goal?
  • How do you make the process simple and straightforward for the end user?

In today’s world, an app has to be easy to use from the beginning – the standard for training is ZERO minutes. If an app is not easy and straightforward from the beginning, its chances for success are minimal.  For that reason, the simplicity and workflow are critical to work out before programming begins.

After the workflow has been determined, it is time for core decisions  – What base technology will you use? You’ll want to weigh the options of a native app, a hybrid app and mobile web app.  A native app is an application that is coded for the specific operating system – such as Apple iOS or Google Android.  Native apps have to be written separately for each operating system – they tend to be more expensive but are faster and can take advantage of certain core properties of the operating system, like the camera.

A mobile web application is typically written in HTML 5. The advantage of a web application is that you only have to write it once and it will work across all mobile operating systems.  However, a mobile web app is not as fast or smooth as a native app, and it cannot access as many features as a mobile operating system. The biggest downside of a mobile app is that it must be connected to the Internet at all times to function.

The third major option is hybrid app development. In this case, some of the code is written to work on multiple platforms and some is written in native.  While not as elegant as a native app, this option is less expensive and offers many of the advantages of a native app at a lower cost.

Be sure to carefully consider what you want your app to achieve, and communicate that to your developer. Remember that development does not stop after the first version of the mobile site or mobile app is done. The process of development must be viewed as an ongoing process.

This site was created by Engage Mobile Solutions. We are a unique mobile app strategy, development and marketing company that is completely focused on helping our clients achieve their goals. You can check us out at


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